RITÜL OUTDOOR

‌Effective Date: July 20, 2026‌

This Privacy Policy applies to all personal information collected through the official website of RITÜL OUTDOOR COMPANY LTD. located at www.rituloutdoor.com. We are a Canada-based outdoor lifestyle brand dedicated to bringing you Tiny Gear, Big Joy, providing compact, tough little outdoor accessories to fuel your spontaneous weekend adventures under the open sky. We take the protection of your personal data very seriously, and this policy is designed to clearly explain how we collect, use, store, protect and share your personal information when you browse, shop and interact with our website. All our data processing activities strictly comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada, as well as other applicable data protection regulations in the regions we serve.

1. Information We Collect From You

We only collect necessary personal information that helps us deliver a smooth, secure and enjoyable shopping experience for our customers who love outdoor adventures. The types of information we collect include the following categories:

• ‌Account and Order Information‌: When you create an account on our website, place an order for our foldable cups, hot outdoor gems new arrivals or other outdoor accessories, we collect your full name, email address, phone number, shipping and billing address, and payment information. Payment details are processed through encrypted third-party payment processors, and we do not store your full credit card information on our own servers.
• ‌Browsing and Device Information‌: When you visit www.rituloutdoor.com, we automatically collect your device type, IP address, browser type and version, time zone setting, operating system, referral sources, pages you viewed, time spent on each page, download errors and other browsing data through cookies and similar tracking technologies. This information helps us optimize our website function to make it more friendly for outdoor lovers to quickly find their ideal no-bulk adventure sidekicks.
• ‌Communication Information‌: When you reach out to us via our contact channels, send inquiries about product usage, after-sales support for your purchased outdoor gear, or submit feedback about our end of season sale activities, we collect the content of your messages, the email address you used to send the message, and other information you voluntarily provide in the communication process.
• ‌Voluntarily Provided Information‌: You may choose to submit additional information such as your outdoor activity preferences, favorite hiking destinations, or product review content when you leave feedback on our shop pages, and this information will be stored in our system with your explicit consent.

2. How We Use Your Collected Information

All your personal information is only used for clear, legitimate purposes related to our service, and we will never process your data in a way that violates your reasonable expectations as a consumer of outdoor gear. The main usage scenarios are as follows:

• ‌Order Fulfillment and Service Delivery‌: We use your order information to process your payment, arrange shipping of your lightweight BPA-free foldable cup or other purchased outdoor accessories, confirm delivery status, and provide after-sales support to ensure you receive the correct, intact tiny outdoor gear as soon as possible for your next hike, camp or spontaneous outdoor stop.
• ‌Website Optimization and Experience Improvement‌: The browsing data we collect helps us analyze how users interact with our website, identify pages that need performance optimization, adjust the display logic of new arrivals and hot outdoor gems, so that you can quickly find the compact, tough little helpers you need to fuel your outdoor adventures.
• ‌Customer Support and Communication‌: We use your contact information to reply to your consultation messages in a timely manner, notify you of order updates, resolve after-sales issues, and inform you of the latest product launches, end of season sale activities and exclusive offers that may be of interest to you, you can opt out of such marketing communications at any time.
• ‌Security and Fraud Prevention‌: We process your information to verify account identity, detect unauthorized access to our system, prevent fraudulent transactions, and protect the safety of your personal property and data security when you shop on our website.
• ‌Legal Compliance‌: We may use and retain your personal information to comply with applicable Canadian laws, regulatory requirements, court orders or legal requests from competent government authorities.

3. Information Sharing and Disclosure

RITÜL OUTDOOR COMPANY LTD. will never sell, rent or trade your personal information to third parties for their own marketing purposes without your explicit written consent. We may only share your necessary information with the following types of trusted third parties, and all these parties are required to comply with strict data protection obligations that are no less stringent than the requirements in this Privacy Policy:

• ‌Service Providers‌: We share necessary information with third-party service partners who support our business operation, including encrypted payment processing providers, logistics and shipping companies that deliver your outdoor gear, cloud server providers that host our website data, and IT maintenance partners that help us maintain the stable operation of www.rituloutdoor.com. All these partners only have access to the information necessary to perform their designated tasks, and are not allowed to use your personal information for any other purposes.
• ‌Legal Authorized Scenarios‌: We may disclose your personal information when required by law, or when we believe in good faith that disclosure is necessary to protect our legal rights, protect the safety of our customers and the public, respond to legal proceedings, or comply with a valid legal request from a competent regulatory authority in Canada.
• ‌Business Transfer Scenarios‌: In the event of a merger, acquisition, asset transfer or other similar business transaction involving all or part of the assets of RITÜL OUTDOOR COMPANY LTD., your personal information may be transferred as part of the transaction assets, and we will notify you via prominent notice on our website before your personal information is transferred and subject to a new privacy policy.

4. Data Storage and Security Protection

All your personal information is stored on encrypted servers located in Canada, and we have implemented industry-leading technical and organizational security measures to protect your data from unauthorized access, use, modification, disclosure or destruction:

• We use 256-bit SSL encryption technology for all data transmission on www.rituloutdoor.com, to ensure that your personal information and order data will not be intercepted during transmission between your browser and our server.
• Our internal data access permission system strictly limits that only authorized employees who need to contact your data to perform their work duties can access your personal information, and all access operations are logged and audited regularly.
• We adopt regular data backup, security vulnerability scanning, anti-malware protection and other technical measures, and conduct annual data security assessment to continuously improve our data protection capability.
• We will not retain your personal information for longer than the period necessary to fulfill the purposes stated in this Privacy Policy, or the period required by applicable Canadian laws for tax, accounting and other compliance requirements. After the retention period expires, we will permanently delete or anonymize your personal information in a secure manner.

5. Your Rights Over Your Personal Information

Under the PIPEDA regulations of Canada, you have full rights to control your personal information processed by us. You can exercise the following rights at any time free of charge:

• ‌Access Right‌: You can request a copy of all the personal information we hold about you, to confirm how we process your data.
• ‌Correction Right‌: If you find that the personal information we hold about you is inaccurate or incomplete, you can contact us to request to correct and update the relevant information.
• ‌Deletion Right‌: You can request us to delete all your personal information stored in our system, and we will process your request within the time limit stipulated by law, except for the information we are required to retain by legal compliance obligations.
• ‌Withdraw Consent Right‌: You can withdraw your previous consent to our processing of your personal information at any time, for example, unsubscribing from our marketing email list, which will not affect the legality of our data processing activities that have been carried out before you withdraw the consent.
• ‌Data Portability Right‌: You can request us to provide your personal information in a structured, commonly used and machine-readable format, and transmit the data to another data controller you designate under permitted conditions.

6. Contact Information and Complaint Channel

If you have any questions, comments or concerns about this Privacy Policy, or need to exercise your above rights related to personal data protection, you can contact our data protection team through the following official channels:

• Company Name: RITÜL OUTDOOR COMPANY LTD.
• Official Website: www.rituloutdoor.com
• Contact Email: socoftly@rituloutdoor.com
• Physical Address: 1562 Eagle Run Dr, Squamish BC V0N 1H0, Canada
• Contact Phone: +(1) 604 8153022‌

We will respond to your data related request within 30 days after we receive your inquiry. If you are not satisfied with our response to your personal information processing issue, you also have the right to submit a complaint to the Office of the Privacy Commissioner of Canada.

7. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to adapt to the adjustment of our business operation, the update of technical security measures, or the change of applicable legal requirements. When we make significant changes to the content of this policy, we will post the updated version on this page of www.rituloutdoor.com, mark the new effective date, and notify you through prominent notice on our website homepage or email notification before the changes take effect. Your continued browsing and use of our website after the effective date of the updated Privacy Policy will be regarded as your recognition and acceptance of the revised policy terms.